Snapchat Goes Vernacular: To Provide Content In Hindi, Marathi, Gujarati And PunjabiRepresentative image

Snapchat has decided to go vernacular, reports Television Post.

In the wake of tough competition by similar service providers, the messaging app is now offering its services in four Indian languages, namely - Hindi, Marathi, Gujarati and Punjabi. Reiterating its commitment to the Indian market, Snapchat launched Discover in India last year and is now launching regional languages to engage and excite snapchatters to chat in their native languages.

Snapchat has signed contracts with the Indian Premier League (IPL) franchises of Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders(KKR) for this season.

Recently, Snapchat released localised lenses, filters and stickers and went vivid on Holi – India’s Festival of Colours, for IPL teams and collaborated with Indian women artists from across the country to develop creative tools for the occasion of International Women’s Day.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Advertisement