Snapchat Goes Vernacular: To Provide Content In Hindi, Marathi, Gujarati And Punjabi

Snapchat has decided to go vernacular, reports Television Post.

In the wake of tough competition by similar service providers, the messaging app is now offering its services in four Indian languages, namely - Hindi, Marathi, Gujarati and Punjabi. Reiterating its commitment to the Indian market, Snapchat launched Discover in India last year and is now launching regional languages to engage and excite snapchatters to chat in their native languages.

Snapchat has signed contracts with the Indian Premier League (IPL) franchises of Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders(KKR) for this season.

Recently, Snapchat released localised lenses, filters and stickers and went vivid on Holi – India’s Festival of Colours, for IPL teams and collaborated with Indian women artists from across the country to develop creative tools for the occasion of International Women’s Day.