Tata Motors To Introduce Newer Models And Expand Sales Network This Fiscal To Support Current Market Share

Automobile major Tata Motors is considering introducing newer models and also add about 250 more sales outlets by the end of this fiscal in order to sustain its over 10 per cent market share in the passenger vehicle space.

Shailesh Chandra, President of the Passenger Vehicles Business of Tata Motors, revealed that making a three-fold growth by doing 30,000 units this year has been possible only owing to a synergy of planning, production and marketing.

He further added that demand has seen an uptick from the second wave of the Covid-19 pandemic and is even anticipating for the coming festive season to be quite productive for the whole industry.

“Already four months are over and we are at a market share of 10.3 per cent. Still, we have two big launches lined up, including the Hornbill, so that is still to come,” Chandra was quoted by the Press Trust of India (PTI) in a report.

He also added, “At the start of FY21, we had 750-800 outlets, today we should be around 920-950 outlets and we are continuously adding to this network. Hopefully, this financial year we will be adding another 200 to 250 outlets to support the growth we are witnessing.”

Apparently, Tata Motors undertook certain cost reduction measures during the period of the pandemic and also prepared a business agility plan to keep the disruptions due to Covid-19 as minimum as possible.

Chandra also assured that about 90 per cent of the company’s dealer partners are profitable currently and that is steering a positive shift in the sales network.