Tata Sky Blinks First: Agrees To Implement TRAI’s New Tariff Regime After Delhi HC Adjourns Hearing To 28 JanuaryRepresentative image. (Website/Tata Sky)

Tata Sky, which is engaged in a legal battle with TRAI, issued a statement that it will comply with the regulator’s new pricing regime, reports Television Post.

“Tata Sky has always been compliant to regulatory requirements. We have gone live with our modes of communication across the Tata Sky website, Tata Sky Mobile App & also equipped the dealers that subscribers can reach out to.

We were confident that we would be able to complete the task in one weeks’ time, hence we used this time to create seamless and smooth transition for all our subscribers. We have ensured that choosing channels and packs is as easy as Steps 1,2,3 for any subscriber,” said Tata Sky MD and CEO Harit Nagpal in a statement.

Greater Choice To Consumers

To promote transparency and greater choices to consumers, TRAI has overhauled the regulatory framework for cable operators and brought in a new regime that allowed customers to pay for only those channels that they watch.

While the new rules came into force on 29 December 2018, the operators got a month’s time to migrate their respective customers to the new pricing regime from first February.

However, operators like Tata Sky, Sun Direct TV and Airtel TV together filed a petition in the Delhi High Court against TRAI’s order. The court has postponed the case’s final hearing to 28 January 2019.

Also Read: Consumer Not King? DTH, Cable Users Accuse Operators Of Moving Them To ‘Junk Packs’ Ahead Of TRAI Deadline

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