Tata Sky, which is engaged in a legal battle with TRAI, issued a statement that it will comply with the regulator’s new pricing regime, reports Television Post.
“Tata Sky has always been compliant to regulatory requirements. We have gone live with our modes of communication across the Tata Sky website, Tata Sky Mobile App & also equipped the dealers that subscribers can reach out to.
We were confident that we would be able to complete the task in one weeks’ time, hence we used this time to create seamless and smooth transition for all our subscribers. We have ensured that choosing channels and packs is as easy as Steps 1,2,3 for any subscriber,” said Tata Sky MD and CEO Harit Nagpal in a statement.
Greater Choice To Consumers
To promote transparency and greater choices to consumers, TRAI has overhauled the regulatory framework for cable operators and brought in a new regime that allowed customers to pay for only those channels that they watch.
While the new rules came into force on 29 December 2018, the operators got a month’s time to migrate their respective customers to the new pricing regime from first February.
However, operators like Tata Sky, Sun Direct TV and Airtel TV together filed a petition in the Delhi High Court against TRAI’s order. The court has postponed the case’s final hearing to 28 January 2019.
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.