In the wake of a resounding victory in the Madhya Pradesh Assembly elections, the Bharatiya Janata Party (BJP) is gearing up for the upcoming Lok Sabha battle with lofty aspirations.
The party's objectives include boosting its vote share to 60 per cent and securing victories in all 29 Lok Sabha seats in the state.
Prominent leaders, including national general secretary Sunil Bansal, Chief Minister Mohan Yadav, state president V D Sharma, and heads of various morchas, have engaged in extensive deliberations to craft an effective election strategy.
As reported by Indian Express, the BJP's plan encompasses expansive outreach initiatives targeting welfare beneficiaries, fortifying booth-level workers, and leveraging the auspicious consecration of the Ram Mandir to reinforce the narrative of "Modi Guarantees".
The party will deploy its IT cell and workers to connect with beneficiaries of central and state schemes through widespread outreach programmes.
Senior leaders are entrusted with ensuring the success of the Viksit Bharat Sankalp Yatra, a government-led initiative aimed at promoting awareness about flagship central schemes.
The BJP seeks to ensure the yatra's success by disseminating information about welfare schemes in gram panchayats.
Capitalising on the forthcoming consecration of the Ram Mandir idol, the BJP encourages workers to adorn village temples, arrange prayers and feasts, and orchestrate vibrant celebrations within local communities.
BJP workers are also encouraged to actively participate in the NaMo app, assume the role of "Vikas Bharat Ambassadors", and facilitate the onboarding of non-party members to the app.
Various wings, including youth, women, OBC, minority, and IT, have been assigned responsibilities to mobilise their respective constituencies.
The strategic focus is on enhancing public participation in government events and reinvigorating activities in seats where the BJP faced challenges during the assembly elections.
Nayan Dwivedi is Staff Writer at Swarajya.
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