New Push To Secure GI Tag For 177 Tribal Products

New Push To Secure GI Tag For 177 Tribal Products

by Arun Kumar Das - Oct 14, 2021 11:23 AM +05:30 IST
New Push To Secure GI Tag For 177 Tribal ProductsA Tribes India showroom in New Delhi. (Ministry of Tribal Affairs)
  • TRIFED is working on getting the GI tag for the 177 tribal products from states across the country.

Aiming at protecting and reviving the traditional mastery that the Indian tribal folks possess, in producing some of the most exotic products, TRIFED (Tribal Cooperative Marketing Development Federation of India) has undertaken the GI initiatives.

TRIFED, through marketing GI tagged products of tribal origin or source, is working extensively towards realising the importance of protecting and promoting agricultural, natural or manufactured goods with specific geographical characteristics thereby contributing in preservation of invaluable treasures of ‘Incredible India’.

The 'Atmanirbhar Bharat' corner in the high commissions is being set up as part of a global initiative, in collaboration with TRIFED, to promote products that tribal groups across India have been creating for centuries.

TRIFED’s GI intervention and setting up of Atmanirbhar corner in Indian missions abroad aims at safeguarding the interests of the original producers as well as that of the product and ensure that the producer avails optimum cost for their premium goods even in the highly competitive market scenario.

GI intervention also aims to ensure recognition of indigenous products both in India and the global market and to revive diminishing art and craft from a tribal specific geographical location.

At present, TRIFED markets 56 GI tagged products, owing to their tribal origin/involvement, from among the 300+ registered Indian GIs through its well-established network of 141 Tribes India retail outlets and various ecommerce platforms.

It has facilitated authorised user-ship for 94 artisans till date and is persevering to increase the authorised user base to 500 in the near future.

In addition to marketing 56 GI products, TRIFED is also working to get GI tag for the 177 potential products that have been identified from the states under operational areas of our regional offices across the country namely North-East (88), Uttarakhand (14), Jharkhand (11), Madhya Pradesh (11), Maharashtra (10) Odisha (6), West Bengal (9), Gujarat (7), Chhattisgarh (7), Andhra Pradesh (4), Rajasthan (4) and others (6).

Also, GI registration of 21 potential products from the states of Gujarat, Assam, Uttarakhand and Jharkhand has already been initiated under the mentorship of Padma Shree Rajnikant Dwivedi.

This will increase the number of GI products marketed by TRIFED to 77 GI products which it sources from empanelled Tribal suppliers. The activities undertaken under GI initiative are to align with the “Vocal for Local” and build an “Atmanirbhar Bharat” based on the clarion call of the Prime Minister as per the set vision of India@75 Azadi Ka Amrit Mahotsav.

TRIFED has partnered with Prime Minister’s Office to promote and market GIs of tribal origin and transform them into a brand which symbolises empowerment of tribal artisans. A dedicated event, GI Mahotsav in association with LBSNAA (Lal Bahadur Shashtri National Academy of Administration), Ministry of culture and Ministry of Textile was organised for sensitisation of trainee officers that will ensure administrative level support and formulation of policies that safeguard the interest of GI products in their region.

Besides, TRIFED has joined hands with NABARD (National Bank for Agriculture and Rural Development) with the purpose of providing acceleration and strength to the GI initiative by sharing resources available at their disposal.

Arun Kumar Das is a senior journalist covering railways. He can be contacted at

Get Swarajya in your inbox everyday. Subscribe here.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Comments ↓
Get Swarajya in your inbox everyday. Subscribe here.

Latest Articles

    Artboard 4Created with Sketch.