Bharatiya Janata Party (BJP) president J P Nadda on Thursday (25 January) launched the official campaign of the party for the 2024 Lok Sabha elections.
Prime Minister Narendra Modi joined the event via video conferencing.
The BJP campaign launch was marked by the release of its theme song for the upcoming general elections in April-May.
The song, Tabhi toh sab Modi ko chunte hain (that is why people choose Modi), packaged as a video of 2 minutes and 13 seconds duration, expresses the ruling party’s confidence and stresses that Modi is all set to become the prime minister for the third straight term.
This video features the government's achievements across various sectors, including the launch of schemes like the Pradhan Mantri Awas Yojana, Har Ghar Nal Scheme, Pradhan Mantri Ujjwala Yojana, Pradhan Mantri Kisan Samman Nidhi, and the Direct Benefit Transfer (DBT), all launched during PM Modi's last ten years in power.
Additionally, the video features the inauguration of the Ram Mandir in Ayodhya on 22 January, highlights Modi's interactions with world leaders, and celebrates India's historic achievement of a soft landing on the Moon.
Kuldeep is Senior Editor (Newsroom) at Swarajya. He tweets at @kaydnegi.
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