News Brief
Arzoo Yadav
Oct 07, 2025, 04:40 PM | Updated 04:40 PM IST
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Smaller Indian cities are driving the nation’s job growth, with tier II and III locations recording a remarkable 21 per cent year-on-year rise in hiring in September, surpassing metro cities, a recent report revealed, reported The Economic Times.
The latest Foundit Insights Tracker (fit) — a monthly analysis of online job postings by Foundit.in — showed that cities such as Jaipur, Lucknow, Coimbatore, Indore, Bhubaneswar, Kochi, Surat, Nagpur, and Chandigarh led this surge. Growth came from e-commerce warehousing, retail expansion, customer support hubs, and festive tourism.
Overall hiring activity rose 17 per cent year-on-year and 4 per cent month-on-month, showing sustained demand beyond seasonal hiring.
Anupama Bhimrajka, Foundit VP of Marketing, said, "September's hiring momentum reflects a powerful combination of festive demand and the structural rise of tier II and III cities as long-term talent hubs. While metro markets continue to deliver steady growth, non-metro regions are leading the charge. This shift highlights a decentralised, diverse, and resilient employment landscape, creating opportunities for job seekers and strategic advantages for employers nationwide."
The report also noted festive-season hiring strengthened consumer-facing sectors compared to 2024. Metros including Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Pune, and Kolkata posted 14 per cent year-on-year growth, driven by IT, BFSI, and Media & Entertainment. Demand surged for tech, finance, and marketing roles.
Across functions, Sales and Marketing saw a 5 per cent rise, Customer Support and Operations grew 4 per cent, Creative and Media roles increased 4 per cent, and Technology and Product roles rose 3 per cent, while Finance and Accounting saw modest growth tied to festive loan activity.
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