News Brief
WhatsApp Users May Soon See Ads In Their Chat Conversations
Nayan Dwivedi
Sep 15, 2023, 01:57 PM | Updated 01:56 PM IST
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Meta Platforms, the parent company of WhatsApp, is reportedly mulling over the introduction of ads within the messaging app, marking a potential first for WhatsApp.
The discussions taking place within Meta have primarily centred on the concept of displaying ads within the lists of conversations with contacts on the WhatsApp chat screen.
In addition to exploring the idea of incorporating ads, Meta is also contemplating the possibility of offering users a subscription-based option to enjoy an ad-free experience on WhatsApp.
It's also worth noting that this prospective move has encountered resistance from a significant number of individuals within the company.
As of now, no definitive plans have been officially disclosed regarding the potential introduction of ads on WhatsApp. The matter remains under consideration and awaits further developments.
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Nayan Dwivedi is Staff Writer at Swarajya.
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