Insta
Cognizant Technology Solutions India Pvt. Ltd. office in Chennai. (Madhu Kapparath/Mint via Getty Images)
One of India’s top IT companies, Cognizant is looking to hire sociologists and psychologists to increase sales and provide differentiated offerings to its customers, reports Business Standard (BS).
“The aim is to understand the clients’ psyche better and improve customer experience, apart from strengthening the consulting practices that are key to garnering a larger share of clients’ new technology spends,” said R Chandrasekaran, executive vice-chairman, Cognizant. The company, though based out of the US, has a significant presence in the Indian outsourcing market.
"Everyone knows about hiring engineers. Now, for digital business to be successful, we need to understand the end-customer's psychology. Unless you do that, you will never be able to serve him," he said. The company has also added doctors and paramedics to its payroll in the past.
Not The Only One
In 2017-18, one of India’s s top consultancy firms, Mckinsey India hired doctors, railway services professionals and former military personnel as associates and business analysts in addition to the usual crop of graduates of IIT and IIM graduates.
“We have expanded our talent pool as the diversity of perspective gives a robust dimension, richness in team and client benefits,” said Toshan Tamhane of Mckinsey to Economic Times (ET).
Support Swarajya's 50 Ground Reports Project & Sponsor A Story
Every general election Swarajya does a 50 ground reports project.
Aimed only at serious readers and those who appreciate the nuances of political undercurrents, the project provides a sense of India's electoral landscape. As you know, these reports are produced after considerable investment of travel, time and effort on the ground.
This time too we've kicked off the project in style and have covered over 30 constituencies already. If you're someone who appreciates such work and have enjoyed our coverage please consider sponsoring a ground report for just Rs 2999 to Rs 19,999 - it goes a long way in helping us produce more quality reportage.
You can also back this project by becoming a subscriber for as little as Rs 999 - so do click on this links and choose a plan that suits you and back us.
Click below to contribute.
Latest