Hero MotoCorp's First EV Product Launch Delayed Due To Supply Chain Woes

by Swarajya Staff - Jun 2, 2022 09:30 AM +05:30 IST
Hero MotoCorp's First EV Product Launch Delayed Due To Supply Chain WoesHero Motocorp

Hero Motocorp, the world’s largest manufacturer of motorcycles and scooters, is planning to launch its first electric vehicle (EV) product under its electric mobility brand 'Vida' around the festive season - which falls between last week of September and early November.

The company had earlier planned to launch its EV product in July. However, owing to prevailing Semiconductor shortage, the launch has been delayed.

The company expects the chip supply to improve around the festive season, and thus plans to launch its EV product during the period.

"In line with our philosophy of providing the highest quality products to our customers, we remain committed to bringing the best of Electric Vehicles (EVs) for our customers across the globe," Swadesh Srivastava, head of emerging mobility business unit (EMBU), Hero Motocorp, said in a statement on Wednesday (1 June).

"The ongoing geopolitical situation has resulted in enormous supply chain issues and shortage of various components, including semiconductors. Keeping customers as the top-most priority, we, therefore, feel it would be prudent to unveil the first EV product around the upcoming festive period instead of July as earlier announced. We are accordingly gearing up for the launch of VIDA – Powered by Hero – in the festive season," Srivastava added.

Get Swarajya in your inbox everyday. Subscribe here.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Comments ↓
Get Swarajya in your inbox everyday. Subscribe here.
Advertisement

Latest Articles

    Artboard 4Created with Sketch.