Going Beyond Cities: Tourism Ministry Launches National Best Rural Homestay Competition 2024 To Ignite Rural Tourism In India

Aiming to promote rural tourism, the Tourism Ministry has launched the National Best Tourism Village Competition 2024 and the National Best Rural Homestay Competition 2024 to strengthen the promotion and development of rural tourism in the country.

The earlier version of the National Best Tourism Village Competition 2023 recognised 35 villages all over India in the Gold, Silver, and Bronze categories.

For the enhancement of rural tourism in India the Ministry of Tourism, Government of India launched the comprehensive National Strategy and Roadmap for the Development of Rural Tourism in India, along with the National Strategy for the Promotion of rural homestays.

The Ministry has initiated the implementation of the National strategies in collaboration with the Indian Institute of Tourism and Travel Management.

One of the strategic initiatives for the promotion of rural tourism and rural homestays is conducting the National Best Tourism Village and National Best Rural Homestays Competition.

To foster collaboration and create a conducive environment for the growth of rural tourism, the Ministry has actively engaged governments, industry stakeholders, non-governmental organisations (NGOs), and local communities through these competitions. This multi-stakeholder approach synergises the efforts to strengthen the rural economies.

The competitions aim to develop healthy competitiveness among the villages and the rural homestays to identify and reward outstanding contributions to rural tourism, thereby incentivising communities and individuals for active contribution to the sustainable development goals.

The competitions will boost tourism in lesser-explored regions and create a ripple effect to increase community involvement, preserve cultural authenticity, and promote sustainable and responsible practices in the tourism sector.

The Ministry of Tourism has established the Central Nodal Agency Rural Tourism and Rural Homestay (CNA RT & RH) for the effective implementation of the initiatives for Rural Tourism.

CNA RT & RH is conducting the capacity building session for the states to create master trainers for the propagation of competitions to the village level.

The competition was launched on World Tourism Day - 27 September, 2023, and the applications for the competitions are open from 15 November to 31 December 2023.