Apple maintained its leading position in the India premium market with nearly 48 per cent share in the first quarter of 2021, according to a new report.
Apple witnessed a massive 207 per cent growth (year-on-year) in India in Q1 2021, continuing to carry forward its momentum in the January-March period this year.
"The brand maintained its leading position in the premium segment (Rs 30,000 or $400 and above) with almost 48 per cent share. Strong demand for the iPhone 11 coupled with aggressive offers on the iPhone SE 2020 and expansion in 'Make in India' capabilities are the driving factors in this growth," the new Counterpoint Research tracker said.
Apple has also registered more than 1 million shipments for two consecutive quarters for the first time.
In the festive quarter of 2020, Apple was the sixth-largest smartphone vendor in India, registering 171 per cent growth. Apple witnessed its best ever quarter in Q4 2020, selling more than 1.5 million units.
An increase in sales of older-generation iPhone 11 and the newer mid-range iPhone SE helped the company grow in the festive quarter.
For the full year 2020, the iPhone maker grew 93 per cent (YoY).
India's smartphone shipments grew 23 per cent YoY to reach over 38 million units in Q1 2021. These were the highest ever first-quarter shipments. New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.
(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.