Chinese Tech Giant OnePlus Launches 4K QLED Android TVs Beginning Rs 69,000, India To Be First Market For Sales

Chinese Tech Giant OnePlus Launches 4K QLED Android TVs Beginning Rs 69,000, India To Be First Market For SalesOpen sales for OnePlus TVs will begin on 28 September. (Twitter/@PeteLau)

Entering the Indian TV market with a bang, Chinese tech company OnePlus on Thursday launched “India-first” 55-inch Android TV in two variants -- both with 4K QLED display -- starting at Rs 69,900.

OnePlus TV 55Q1 Pro will cost Rs 99,900 while OnePlus TV 55Q1 will be available for Rs 69,900.

The TVs with 4K QLED display, HDR10+ support, 50W eight-speaker setup and Dolby Atoms for cinematic sound will become the central hub of a connected smart home.

“We didn't want to make an ordinary smart TV, we wanted to make a TV that would meet the highest standard in the industry, and one that would be a breakthrough in users’ home internet experience,” said the Founder and CEO of OnePlus, Pete Lau.

The TVs come bundled with Hungama, Eros, and Zee5 content. Other content partners include Amazon Prime Video, Hotstar, SonyLiv, and YouTube.

After India, OnePlus plans to launch smart Android TVs in China, Europe, and North America, after securing relationships with local and regional content providers.

Customers will be able to purchase OnePlus TV at exclusive pop-ups in Bengaluru, Mumbai, Delhi, Hyderabad, Chennai, Pune, Kolkata, and Ahmedabad, starting at 2 pm on 27 September. Open sales will begin on 28 September.

(With inputs from IANS)