Content Is Truly King: ‘Content Writer’ India’s Most Searched Digital Marketing Job, Says Study

According to a SEMrush study, online visibility management and content marketing were the most searched digital marketing jobs in different countries, including India, reports India Today.

“Our research has revealed that 'Content Writer' is the most searched job amongst all digital marketing jobs as per search trends. The monthly average for content marketing jobs projected maximum growth of 1171.52 per cent from 2015 to 2018 in India amongst the leading nations, followed by Australia and the UK,” said Rohan Ayyar, Regional Marketing Manager India, SEMrush.

Noting government’s efforts at promoting digital literacy and proficiency, Mr Ayyar added, “since 'Digital India' and industry infrastructure have started developing in the country, there has been a great rise in the demand for digital marketing and content marketing specialists.”

The study titled, “Digital Marketing Job Trends,” revealed that keywords like 'how to do content marketing', why content marketing is important', 'what is content marketing strategy,' garnered high search volume.

Digital marketing set to grow

According to a report by Dentsu Aegis Network, the Indian digital advertising industry will witness a growth rate at 32 per cent compounded annual growth rate (CAGR) to reach Rs 18,986 crore by 2020. In 2018, the market size stood at Rs 8,202 crore.

“The digital transformation is affecting every business - agencies and marketers whoever doesn’t recognise this will be left behind. Digital is a behavioural change taking place with the consumers, not just a way of building a brand. This is a critical difference many don’t understand,” said Ashish Bhasin, CEO-South Asia at Dentsu Aegis Network to Economic Times (ET).

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