Insta
Dunk It: Parle G - The Common Man's Biscuit, Records 'Best' Sale In Eight Decades
Swarajya Staff
Jun 09, 2020, 06:02 PM | Updated 06:02 PM IST
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Parle-G has reached a milestone during the Covid-19 pandemic. The household brand -- also known as the common man's biscuit for decades, has sold the maximum number of biscuits during the lockdown to fight coronavirus.
March, April and May -- the three months since the nationwide lockdown was announced to fight the pandemic, have seen the sales soaring -- the best in over 80 years.
Parle Products, which creates the Parle-G label, has not shared the "specific sales statistics".
The biscuit seems to have done well and better than other others in the market during the lockdown as it was stacked by the common man, donated and distributed, too.
Shah has said that they had "several state governments requisitioning us for biscuits… they were in constant touch with us, asking about our stock positions."
Parle G, it has been reported, restarted production from March 25 onwards. It tackled challenges in distribution during the lockdown.
Shah has been quoted saying, "During the lockdown, Parle-G became the comfort food for many; and for several others it was the only food they had on them. This is a common man’s biscuit; people who cannot afford bread – buy Parle-G.”
This report states that Parle G was staring at a roller coaster ride during the month of April and May. It activated the 120 manufacturers spread across the country.
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Introducing ElectionsHQ + 50 Ground Reports Project
The 2024 elections might seem easy to guess, but there are some important questions that shouldn't be missed.
Do freebies still sway voters? Do people prioritise infrastructure when voting? How will Punjab vote?
The answers to these questions provide great insights into where we, as a country, are headed in the years to come.
Swarajya is starting a project with an aim to do 50 solid ground stories and a smart commentary service on WhatsApp, a one-of-a-kind. We'd love your support during this election season.
Click below to contribute.