Eyeing Expansion In Tier II-III Cities, INOX To Add 850 New Screens In Coming Years
Eyeing Expansion In Tier II-III Cities, INOX To Add 850 New Screens In Coming YearsThe Inox multiplex theatre in Goa, India (Amey Hegde/Flickr/Wikimedia Commons)

Multiplex major INOX Leisure is looking to enter tier II and tier III cities with plans add 80-90 more screens each year, and an aim to have around 850 screens in the next few years, reports Mint.

Inox currently runs around 578 screens at 140 multiplexes across 67 cities in India.

Talking about the proposed move, Inox Leisure chief executive officer Alok Tandon said, “Last year we opened 85 screens and this financial year we have added 4 screens. We already have a slate of 850 screens signed which we will open in the next few years. We have been very aggressive and that will continue to happen. We are looking at adding 80-90 screens every year.”

Adding further, Tandon said, “ In the course of next few months we are expanding to various parts of the country and not only leaving it to tier I. The company will also go to tier II and tier III cities because we want the people who come to cinemas to experience the best.’’

Going 4D, Inox on Friday launched the country’s first MX4D.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber