Flipkart, India's homegrown e-commerce marketplace, on Thursday (1 July) announced the launch of Shopsy, an app that will enable Indians to start their online businesses without any investment.

Users of Shopsy will be able to share catalogues of a wide selection of 15 Crore products offered by Flipkart sellers, ranging across fashion, beauty, mobiles, electronics and home, among others, with potential customers via popular social media and messaging apps.

Users can register on the Shopsy app using their phone numbers and begin their online entrepreneurial journey.

"Budding entrepreneurs can now set up their business as long as they have access to a network of people that trust them, without the hassle of investment, inventory or logistics management," the company said.

These users can share catalogues with potential customers via popular social media and messaging apps, place orders on their behalf and earn commissions on the transactions.

The commission percentage will vary depending on the category of products being ordered. According to the company, this platform aims at providing new to digital commerce consumers access to products by simplifying the process through interactions with a trusted person.

"We are opening up Flipkart's years of e-commerce expertise for Indian entrepreneurs. Entrepreneurs now will utilize Flipkart's catalog, established delivery networks, and infrastructure to bring reliability and speed. These benefits will help them enhance the end consumers' experience, which in turn help them grow their business," said Prakash Sikaria, Senior Vice President - Growth and Monetization, Flipkart.