Tata Sky Binge, the OTT aggregator service of the Direct to Home (DTH) operator has forged a partnership with Sony LIV, Dream DTH reports.
This will bring over 1000+ hours content of Sony LIV including its original creations like Avrodh – The Siege Within, Scam 1992 – The Harshad Mehta story amongst others to Tata Sky Binge.
Danish Khan, Business Head of Sony Entertainment Television, Digital Business and StudioNEXT commented, “From the time of relaunch, we have been witnessing huge surge in content consumption on the large screens and connected devices and our partnership with Tata Sky Binge will further bolster our leadership in the large screen households.”
He added, “We have a robust content library that has a lot to offer for the Tata Sky Binge users to choose from. This collaboration will allow us to boost our engagement at a time when users are glued to their screens for captivating stories. We are thrilled about extending the ongoing relationship between both the brands.”
The Tata Sky Binge membership is available at Rs 299 per month. It can be accessed on Amazon Fire TV Stick – Tata Sky Edition or Tata Sky Binge+. Other than Sony LIV, the OTT aggregator service provider also provides a three-month long introductory subscription to Amazon Prime at no additional cost. They have also teamed up with other applications such as Eros Now, Voot Select, Hungama Play, ZEE5, ShemarooMe, Disney+ Hotstar Premium, Voot Kids, SunNXT.
“We have always believed in giving a wealth of choice to our subscribers in terms of new content offerings. Banking on shared synergies, we are confident that SonyLIV’s library of outstanding content will ensure that our subscribers continue to discover the most entertaining and engaging content on the Tata Sky Binge platform,” stated Pallavi Puri, the chief commercial and content officer of Tata Sky.
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