India’s Largest Kitchen Appliances Maker TTK Prestige To Stop Importing Items And Parts From China

India’s Largest Kitchen Appliances Maker TTK Prestige To Stop Importing Items And Parts From ChinaExecutive chairman of TTK Prestige TT Jagannathan also heads research and development at the company Image: Nishant Ratnakar for Forbes India

India's largest kitchen appliances maker TTK Prestige has joined the national clarion against Chinese imports and has announced that it will not place any new orders to procure items and parts from China, reports Times of India.

Making the decision public, chairman of TTK Prestige TT Jagannathan has made it clear that his company will not procure any parts or items from China post 30 September by when its already placed orders would have been closed.

Jagannathan said that the decision of the company comes in a display of solidarity for the martyrdom of 20 Indian soldiers on the midnight of 15-16 June along the Line of Actual Control (LAC) in Eastern Ladakh region.

Jagannathan added that his company will locally produce the items for which it used to depend on China, or else look to other markets like Vietnam or Turkey.

The significance of the move can be understood from the fact that the company was sourcing as much as a third of its parts or appliances from China. Since then, the company has already brought down that proportion to a tenth and is now set to eliminate it.