India's largest kitchen appliances maker TTK Prestige has joined the national clarion against Chinese imports and has announced that it will not place any new orders to procure items and parts from China, Times of India.
Making the decision public, chairman of TTK Prestige TT Jagannathan has made it clear that his company will not procure any parts or items from China post 30 September by when its already placed orders would have been closed.
Jagannathan said that the decision of the company comes in a display of solidarity for the martyrdom of 20 Indian soldiers on the midnight of 15-16 June along the Line of Actual Control (LAC) in Eastern Ladakh region.
Jagannathan added that his company will locally produce the items for which it used to depend on China, or else look to other markets like Vietnam or Turkey.
The significance of the move can be understood from the fact that the company was sourcing as much as a third of its parts or appliances from China. Since then, the company has already brought down that proportion to a tenth and is now set to eliminate it.
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 999/year is the best way you can support our efforts.