Kerala Tourism Slammed On Twitter For Promoting Beef Recipe On Makar Sankranti And Pongal Beef recipe shared by Kerala Tourism (Pic via Twitter)

The Kerala tourism on Wednesday (15 January) courted controversy after promoting a beef recipe named Ularthiyathu which it described as “a stuff of legends from the land of spices”.

This drew sharp reactions from many social media users who questioned the need to promote the recipe on a day when millions of Hindus would be celebrating Makar Sankranti, Makara Vilakku in Sabarimala and Pongal.

Recently Kerala tourism was in the news after its state guest Noble laureate Michael Levitt was virtually held hostage along with his wife by Kerala’s trade union members during their Bharat Bandh.

Levitt who is currently the professor of structural biology at the Stanford University in the US, was on a holiday in Kerala’s Alappuzha and was stopped by the trade unionists near Kainakary.

Levitt later recounted the incident by claiming that the whole experience was like being held on gunpoint by a bandit, “being stopped by criminals on the backwaters sends a very bad message to tourists. It is as if a bandit stopped us at gunpoint and delayed us under the threat of force for one hour”.

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