In an innovative move towards Aatmanirbhar Bharat, the Agra footwear industry is all set to embrace the use of Khadi for manufacturing trendy samples.
Giving an alternative to customers outside of leather and synthetic material, the Agra footwear industry has created an enormous room for Prime Minister Narendra Modi's call for "Vocal for Local''.
Even more encouraging is a trend being blended with Khadi for the manufacture of footwear. Manufacturers of the Agra footwear industry have decided to use Indian embellishment crafts and indigenous embroidery styles to enhance the visual texture of the footwear.
These would be used on Khadi to make the footwear attractive, long lasting, and folksy in appeal. This report mentions that samples of block prints, Kantha work, and prints of Madhubani art have been sent to The Khadi and Village Industries Commission (KVIC).
The move is bound to open the industry to more and craftspersons, designs and styles from within India's rich thread-craft practising groups and artisans.
One of the people behind this initiative, Shruti Kaul, has been quoted saying that she is making efforts to include representation of samples and styles from across India. The manufacturing will begin after the samples are approved by KVIC.
Pooran Dawar, president, Agra Footwear and Manufacturers Chamber has said that the opportunity of using Khadi for footwear has come to them at a time when the footwear industry of Agra accounts for 65 per cent of the domestic market. The footwear can be washed by hand.The manufacturers will also be aiming for the export market.
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 999/year is the best way you can support our efforts.