New I&B Ministers To Focus On Proactively Combating Fake News And Negative Perception Of Govt In International PressMinister of Information and Broadcasting Anurag Thakur (Anushree Fadnavis/Hindustan Times via Getty Images)

Newly appointed Union Minister of Information and Broadcasting (I&B) Anurag Thakur and Minister of State (MoS) L Murugan held extensive review meetings of the ministry and have focused on ensuring effective communication by government departments of the work done by Prime Minister Narendra Modi-led government.

Two-three departments have been directed to make detailed presentations to the minister daily. Moreover, each official has been tasked to put forth practical and innovative ideas to improve the ‘brand of the country.’

Thakur has also mainly demanded enhanced communication by government departments regarding the measures they took to deal with the Covid-19 pandemic in the country.

He has also emphasized refuting any negative perceptions regarding the government, including that in the international press.

“The way PIB of every department communicates has to be more enterprising and suited to contemporary needs... the ones who understand this have to be promoted and there should be training for the rest,” one of the senior officials in the know of the developments told The Economic Times.

Also, the new ministers will be looking to combat how the international press exploited the pictures of Indian crematoriums amidst the second wave of the pandemic a few months back.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber