Now ‘Checkout’ On Instagram: Social Media Platform Enters E-Commerce SpaceRepresentative image. (Unsplash/Freestocks)

Facebook-owned Instagram on Tuesday (19 March) rolled out a new feature called “checkout” which will allow users to buy products from a brand without leaving the app.

“Checkout on Instagram is currently in closed beta for businesses and available to people in the US. The brands below will begin rolling out today and over the coming weeks — and more will be coming soon!” the company said in a statement.

Previously users had to navigate to a different app/website in order to buy a product that they had seen on Instagram. But now when users tap to view a product from a brand’s shopping post, they’ll see a “Checkout on Instagram” button on the product page.

(Website/Instagram Blog)
(Website/Instagram Blog)

Tapping on this button will open various customising options such as size or colour. Once this selection has been made, users will be directed to the payments page without leaving Instagram.

“You’ll only need to enter your name, email, billing information and shipping address the first time you check out,” the company added. Some of the brands that will be part of the beta programme are Adidas, Zara, Mac Cosmetics, H&M and Nike.

Diversification Attempt

Though this is not the first time that the social media platform has attempted to diversify its revenue sources away from advertising, the checkout feature is still its most forceful attempt to monetise its one billion-plus strong customer base through e-commerce.

Also Read: Instagram Is Bad For Your Mental Health; Rated ‘Worst’ Social Media Platform By Youngsters, Says Survey

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber