On The Tail Of E-Tail: Now, Know What’s On Amazon, Flipkart And Other Sites, Through ‘Google Shopping’ 

Screen shot of the Google shopping homepage.

Google has unveiled Google Shopping service in India that will list products from other online retail companies like Amazon, Flipkart and eBay and allow users to compare offers, review and prices, reports Live Mint.

The feature will be available in an exclusive homepage, Shopping tab on Google Search and through Google Lens. Also, it will show trending products.

The Google Lens now has a ‘Style Search’ option in which users can find products such as clothes, furniture, and home decor, by pointing the Lens app on these items.


A ‘Merchant Center’ for retailers will be available in Hindi, through which merchants can list products without paying any money.

India has over 400 million internet users out of which only one-third of these have shopped online including booking of railway tickets online, said Google Vice President Product Management, Surojit Chatterjee.

“We hope this new shopping experience will make finding what people are looking for just a little bit easier,” he added. Google Shopping will be just a link between retailers and consumers, and the transaction and delivery of products will be handled by the merchant.

The tech giant aims to support the entire retail ecosystem from large retailers and shopping sites to small local shops by making accessible tools, technology.

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