Prasar Bharati's Digital Channels record Over 100 Per Cent Growth In 2020; Pakistan Accounts For Second-Highest Number of Audience
Prasar Bharati's Digital Channels record Over 100 Per Cent Growth In 2020, Gets Second Highest Viewers From PakistanPrasar Bharati

The digital channels of the Government's Prasar Bharati recorded more than 100 per cent growth in 2020 with Pakistan contributing the second-highest digital audience for All India Radio (AIR) and Doordarshan (DD) after India, reports Times of India.

The channels across DD and Akashvani clocked over a billion digital views and over six billion watch minutes in 2020. Also, while India and Pakistan contributed to the highest digital audiences on these channels, these were followed closely by the audiences from the United States (US).

The year also saw Prasar Bharti's mobile application 'NewsOnAir' adding more than 2.5 million users and garnering over 300 million views. AIR News' Northeast service also surge past the one lakh subscribers milestone, underscoring the substantial audience for news in the region. The year also saw Prasar Bharati launch a dedicated YouTube channel for Sanskrit language content.

Other than these, among the most popular videos viewed in 2020 on Prasar Bharati's digital channel were Prime Minister (PM) Narendra Modi's interaction with school students, Republic Day parade, and a rare video of Shakuntala Devi from the DD National's archives, circa 1970s.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber