Cricket season has pushed DTH operators to launch offers which would increase the viewership of channels and give them more reach. Tata Sky has offered a treat for sports lovers by providing an a la carte cricket pack which is available in two languages- Hindi and English.
Under the English option, the subscribers shall get the Star Sports 1 English channel at the rate of Rs 202 for 12 months Similarly, the Annual Cricket Hindi pack which shall offer Star Sports 1 (Hindi) for an entire year will be offered to customers for Rs 201.
Similarly, Tata Sky has launched another package for cricket lovers which will offer sports channels free of cost to all its subscribers from 23 March 2019 to 19 May 2019, reports Telecom Talk.
Airtel’s Digital TV is not far behind as it free sports channels to its subscribers on similar lines with that of Tata Sky from March 23, 2019, to May 19, 2019.