Watch: NITI Aayog CEO Amitabh Kant Posts Video Of Madurai Tourist Guide Enthralling Foreigners With Classical Dance Moves  NITI Aayog CEO Amitabh Kant (Pradeep Gaur/Mint via Getty Images)

NITI Aayog chief executive officer (CEO) Amitabh Kant on Thursday (3 October) shared a video on Twitter of a tourist guide from Madurai enthralling the foreign tourists by showing various postures of Indian classical dance.

“The best tourist guide I have come across in my career. Mr Prabhoo from Madurai,” Kant tweeted with a video of the guide.

Guides like Prabhoo are instrumental in attracting foreign as well as local tourists to the various Indian destinations. Not only do they provide valuable information to the tourists but also leave a positive impact on the Indian government’s ‘Incredible India’ international tourism campaign.

The Modi government has laid special emphasis on promoting tourism in India. The concerted efforts of the Centre have resulted in India becoming the only lower-middle-income country securing a place in the top 35 countries.

In the latest Travel & Tourism Competitiveness Report 2019 published by World Economic Forum, India jumped to thirty-fourth position in 2018 compared to fortieth position in 2017.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber