The acquisition would be the largest by far in the 21-years-long existence of San Francisco based Salesforce which was founded by Marc Benioff. Benioff continues to be the company's chief executive officer.
With the acquisition, the Salesforce and Slack combine is looking at giving better competition to the longtime industry behemoth Microsoft which has its indigenously built suite of services called Office 365, which includes a Teams chatting service that offers many of the same features as Slack.
It should also be noted that led by Benioff, Salesforce had back in 2016 contested against Microsoft to acquire the professional networking platform LinkedIn. However, it had lost out on the attempt as Microsoft went on to bag the deal and acquire LinkedIn.
Meanwhile, the deal would only add to Salesforce's acquisition spree, which had last year also acquired the widely-popular data analytics platform Tableau Software for a big price tag of $15.7 billion. It has been building on its success in recent years to diversify into other fields, which is largely driven by acquisitions.
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 999/year is the best way you can support our efforts.