Swarajya Logo
Swarajya Logo
Politics States Economy Society Business Culture Infra Defence World Books Ideas Science Technology Heritage Archives Legal Movies Sports
  • Our Views
    Politics States Economy Society Business Culture Infra Defence World Books Ideas Science Technology Heritage Archives Legal Movies Sports
  • Magazine
  • Store

About Swarajya

Swarajya is a publication by Kovai Media Private Limited.

Swarajya - a big tent for liberal right of centre discourse that reaches out, engages and caters to the new India.

editor@swarajyamag.com

Useful Links

  • About Us
  • Subscriptions Support
  • Editorial Philosophy
  • Press Kit
  • Privacy Policy
  • Terms of Use
  • Code of Conduct
  • Plagiarism Policy
  • Refund & Cancellation Policy

Useful Links

  • About Us
  • Subscriptions Support
  • Editorial Philosophy
  • Press Kit
  • Privacy Policy
  • Terms of Use
  • Code of Conduct
  • Plagiarism Policy
  • Refund & Cancellation Policy

Participate

  • Contact Us
  • Write for us
  • Style Guide
  • Jobs

Stay Connected

  • Artboard 2 Copy 6Created with Sketch.
    Artboard 2 Copy 10Created with Sketch.
    Artboard 2 Copy 7Created with Sketch.
    Artboard 2 Copy 9Created with Sketch.
  • Andriod Logo
  • IOS Logo

Movies

No Lessons Learnt: Big Bollywood Names Take A Bigger Hit This Year, Underdogs Buck The Trend

Swarajya News StaffWednesday, July 5, 2023 3:01 pm IST
Bollywood in 2023. (Representative image via Amazon UK).
Bollywood in 2023. (Representative image via Amazon UK).
Bollywood in 2023. (Representative image via Amazon UK).
  • Having experienced a significant drop in revenue in 2022, the Hindi film industry hoped for a 10 per cent increase in 2023.
  • While popular actors failed to deliver successful films, small scale films like The Kerala Story and Zara Hatke Zara Bachke surprisingly contributed to the overall box office collections.
  • The Hindi film industry experienced a mix of happiness and sadness in the first half of 2023 says a report in The Indian Express.

    The box office performance of Hindi movies in the first half of 2023 was disappointing according to film trade expert Taran Adarsh.

    Several highly anticipated films starring big names, such as Selfiee, Kisi Ka Bhai Kisi Ki Jaan, Shehzada, Adipurush, and Bholaa, failed to attract audiences to the theatres.

    At the beginning of 2023, film producer Anand Pandit emphasised the importance of not offering the same predictable content to the audience. However, Adarsh believes that filmmakers did not pay enough attention to this advice.

    Bollywood's Box Office Collections so far in 2023. (Courtesy: The Indian Express).
    Bollywood's Box Office Collections so far in 2023. (Courtesy: The Indian Express).
    Bollywood's Box Office Collections so far in 2023. (Courtesy: The Indian Express).


    According to Adarsh, the filmmakers took the audience for granted and faced the consequences. He states that the audience can be ruthless, as demonstrated by the response to films like Adipurush. Adarsh urges filmmakers to deliver on their promises or not attempt them at all.

    Aasmaan Bhardwaj's film Kuttey, starring Tabu, Arjun Kapoor, and Radhika Madan, had a disappointing start to the year with a collection of Rs 4.65 crore. However, everyone was thrilled when Shah Rukh Khan made his comeback after four years with Pathaan.

    The film broke box office records and became the highest-grossing Hindi film, earning a total of Rs 543.05 crore. It also achieved the fastest Rs 100 crore, Rs 200 crore, and Rs 300 crore milestones at the box office.

    However, soon after the initial euphoria, the film industry faced a string of setbacks.

    Kartik Aaryan's Shehzada failed to perform well, contributing only Rs 32.20 crore to the total earnings. Akshay Kumar also disappointed his fans with Selfiee, which had a lifetime collection of Rs 16.85 crore.

    Although Ranbir Kapoor's Tu Jhoothi Main Makkaar (Rs 149.05 crore) and Rani Mukerji's Mrs Chatterjee Vs Norway (Rs 21.67 crore) had decent footfall, subsequent films failed to attract audiences to theaters.

    Despite delivering the hit Drishyam 2 last year, Ajay Devgn's Bholaa (Rs 82.04 crore) did not capture the audience's attention.

    Salman Khan's Kisi Ka Bhai Kisi Ki Jaan (Rs 110.53 crore) was also rejected by his fans this time. Smaller films like Zwigato, Bheed, Gumraah, and Afwaah struggled to even sell tickets.

    Adarsh expressed disappointment over the failure of Adipurush, stating that the film had the potential to be a blockbuster due to its depiction of the Ramayan. However, the film was criticised for ignoring sentiments and taking cinematic liberties.

    Despite a strong start at the box office, produced on a massive budget of Rs 500 crore, Adipurush ultimately ended with a disappointing collection of Rs 136.54 crore.

    The Hindi film market experienced a significant drop in revenue in 2022 compared to pre-pandemic levels.

    In the first six months of 2019, the market generated around Rs 2,700 crore, whereas in 2022, it only reached around Rs 1,800-1,900 crore.

    However, there was hope for a 10 per cent increase in 2023, but the numbers have remained the same as the previous year, with around Rs 1,900 crore being earned in the first half.

    While popular actors like Akshay Kumar, Kartik Aaryan, Ajay Devgn, and Salman Khan failed to deliver successful films, Sudipto Sen's The Kerala Story (Rs 242.20 crore) and Laxman Utekar's Zara Hatke Zara Bachke (Rs 84.66 crore) surprisingly contributed to the overall box office collection debunking the belief that only big-scale films can succeed after the pandemic.

    Additionally, the recently released "Satyaprem Ki Katha" has also been performing decently well, earning Rs 38.50 crore within the first weekend.

    These movies have shown that there is still an audience for films with good storytelling and content. People are willing to watch movies in theatres, not just blockbusters. It is expected that these films will continue to thrive and maintain the momentum at the box office.

    Looking ahead, film trade experts are still optimistic about the rest of the year and hopeful that upcoming releases will make up for the under-performing films of the first half.

    Exciting releases to anticipate include Jawan and Dunki starring Shah Rukh Khan, Tiger 3 starring Salman Khan, Animal starring Ranbir Kapoor, and OMG 2 starring Akshay Kumar.

    Tags
    Hindi movies
    Taran Adarsh
    Box Office Collections
    Cinemas
    Pathaan Movie
    Bollywood 2023
    Adipurush Movie
    box office performance
    film trade expert

    Comments ↓

    An Appeal...


     

    Dear Reader,

     

    As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

     

    Our business model is you and your subscription.  And in challenging times like these, we need your support now more than ever.

     

    We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

     

    Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

    Get Swarajya in your inbox.


    Magazine


    Swarajya Magazine Cover Image
    Merchandise

    Merchandise


      Politics

      'Cash For Query' Row: Ethics Panel Report Recommending Mahua Moitra's Expulsion To Be Tabled In Lok Sabha Today

      'Cash For Query' Row: Ethics Panel Report Recommending Mahua Moitra's Expulsion To Be Tabled In Lok Sabha Today

      Swarajya Staff
      19m

      'Crooked View That Bhartiya Culture Can Be Promoted Only When Hindu Marries Muslim': Kerala Muslim Leader As He Slams CPM

      Bhuvan Krishna
      17h

      No Question Of ‘Equitable Treatment’ To US, Canada In Alleged Assassination Plots Against Khalistani Terrorists: EAM Jaishankar

      Swarajya Staff
      19h

      Economy

      Enough Of Big Bang Reforms? No Major Announcements In Next Budget, "Wait Till July 2024", Says Nirmala Sitharaman

      Enough Of Big Bang Reforms? No Major Announcements In Next Budget, "Wait Till July 2024", Says Nirmala Sitharaman

      Nishtha Anushree
      18h

      ₹58,378 Crores! Govt Set To Open Taps On Additional Welfare Spending With 2024 In Mind

      Swarajya News Staff
      1d

      India Anticipated To Be Fastest Growing In Next Three Years, Set to Become Third Largest Economy By 2030: S&P

      Nishtha Anushree
      3d

      Defence

      Indian Air Force's C-17 Globemaster-III Transport Aircraft Successfully Drops DRDO-Developed Heavy Airdrop Platform

      Indian Air Force's C-17 Globemaster-III Transport Aircraft Successfully Drops DRDO-Developed Heavy Airdrop Platform

      Swarajya Staff
      35m

      India's Strategic Forces Command Conducts Training Launch Of Agni-1 Short Range Ballistic Missile

      Ujjwal Shrotryia
      15h

      Six More Pakistani Terrorists Added To Kill-List As 'Mysterious Shootings' By 'Unknown Gunmen' Continue Unabated

      Swarajya Staff
      16h

      World

      PM Modi Can't Be Forced Into Acting Against National Interests Of India: Putin

      PM Modi Can't Be Forced Into Acting Against National Interests Of India: Putin

      Swarajya Staff
      2h

      "Would Want Them To Face Legal System": MEA On Pakistan-Based Terrorists Being Killed By 'Unknown Gunmen'

      Nishtha Anushree
      16h

      Indian Ambassador Met Eight Navy Veterans Sentenced To Death In Qatar, Two Appeal Hearings Till Now: MEA

      Nishtha Anushree
      17h

      Culture

      ‘Garba Of Gujarat’ Declared As Intangible Heritage By UNESCO

      ‘Garba Of Gujarat’ Declared As Intangible Heritage By UNESCO

      Arun Kumar Das
      1d

      Gujarat's Garba Is Now In List Of UNESCO Intangible Cultural Heritage of Humanity

      Swarajya News Staff
      1d

      'Celebrate At Home': Champat Rai Of Ram Janambhoomi Trust Urges Hindus Not To Visit Ayodhya On 22 January

      Bhuvan Krishna
      3d
      States

      infrastructure


      Arun Kumar Das
      1

      Make-In-India Initiatives Are Driving Growth In Manufacturing Sector, Says Ashwini Vaishnaw

      3 Mins Read
      Arun Kumar Das
      2

      Further Delay In Mumbai-Ahmedabad Bullet Train Project As Japanese Consortium Seeks More Time To Submit Rolling Stock Bids

      2 Mins Read
      Amit Mishra
      3

      Gujarat Government Partners With AAI For Building 11 New Airports, PM Modi's Hometown Also Under Consideration

      2 Mins Read
      Amit Mishra
      4

      Mumbai: Six Bidders Evince Interest To Build Rs 16,621 Crore Coastal Road Extension, Linking Versova To Dahisar

      2 Mins Read