Agilitas Secures Long-Term Rights For Sports Brand Lotto, Plans Manufacturing Hub In Noida

Agilitas Sports, led by former Puma executive Abhishek Ganguly, has acquired the licence rights to design, manufacture, and retail Italian sports brand Lotto in India, Australia, and South Africa.

The 40-year agreement signals the re-entry of Lotto into the Indian market.

“Through this 40-year licence agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand," Ganguly said.

"Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution," he added.

The move comes amid a significant surge in India's sports apparel market, which is projected to reach $100 billion by 2027.

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India’s sports apparel market was worth $14 billion in 2020, and swelled 50 per cent in three years to touch $21 billion by 2023, according to a report by brokerage Anand Rathi Investment.

With established global brands already operating in the market, Agilitas aims to establish Lotto as a prominent player through distribution via online channels, standalone outlets, and shop-in-shops with retail partners.

Agilitas, founded in 2023, has been actively expanding its portfolio and manufacturing capabilities.

With recent funding rounds and acquisitions, including Mochiko Shoes Pvt. Ltd., the company is planning to strengthen its presence in the sports manufacturing ecosystem.

Also, Lotto will use Mochiko's dedicated factory in Noida to manufacture goods for the Indian market.

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