Canada To Pause Anti-Tariff Reagan Advertisement After Trump Terminates Trade Talks

Canada has announced it will pause a controversial anti-tariff advertisement campaign from Monday (27 October), following US President Donald Trump's abrupt termination of trade negotiations with the country.

Ontario Premier Doug Ford made the decision after discussions with Canadian Prime Minister Mark Carney, stating the move would allow talks to resume between the two nations.

The advertisement, which featured former US President Ronald Reagan's 1987 remarks criticising tariffs, prompted Trump to end all negotiations late on Thursday.

Ford acknowledged earlier this week that Trump had seen the advert and "wasn't too happy" about it, though the President initially appeared unbothered by the campaign.

Trump claimed the advertisement was "fake" and cited complaints from the Ronald Reagan Presidential Foundation, which stated the commercial misrepresented Reagan's address.

Despite agreeing to pause the campaign, Ford confirmed the advertisement will continue airing throughout the weekend during the World Series games, potentially reaching millions more Americans before being pulled on Monday.

The premier stated the campaign had achieved its goal of reaching US audiences "at the highest levels" and initiating conversations about the impact of tariffs on workers and businesses. The Ronald Reagan Foundation indicated it is reviewing legal options regarding Ontario's use of the former president's remarks.

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Also Read: Trump Halts Trade Talks With Canada Over Ontario Ad Quoting Former US President Reagan On Tariffs