Swarajya Logo
Swarajya Logo
Politics States Economy Society Business Culture Infra Defence World Books Ideas Science Technology Heritage Archives Legal Movies Sports
  • Our Views
    Politics States Economy Society Business Culture Infra Defence World Books Ideas Science Technology Heritage Archives Legal Movies Sports
  • Magazine
  • Store

About Swarajya

Swarajya is a publication by Kovai Media Private Limited.

Swarajya - a big tent for liberal right of centre discourse that reaches out, engages and caters to the new India.

editor@swarajyamag.com

Useful Links

  • About Us
  • Subscriptions Support
  • Editorial Philosophy
  • Press Kit
  • Privacy Policy
  • Terms of Use
  • Code of Conduct
  • Plagiarism Policy
  • Refund & Cancellation Policy

Useful Links

  • About Us
  • Subscriptions Support
  • Editorial Philosophy
  • Press Kit
  • Privacy Policy
  • Terms of Use
  • Code of Conduct
  • Plagiarism Policy
  • Refund & Cancellation Policy

Participate

  • Contact Us
  • Write for us
  • Style Guide
  • Jobs

Stay Connected

  • Artboard 2 Copy 6Created with Sketch.
    Artboard 2 Copy 10Created with Sketch.
    Artboard 2 Copy 7Created with Sketch.
    Artboard 2 Copy 9Created with Sketch.
  • Andriod Logo
  • IOS Logo

News Brief

IPL Brand Value Reaches $3.2 Billion With 80% YoY Increase, CSK Most Valuable Franchise, Followed By RCB

Swarajya News StaffMonday, July 10, 2023 4:20 pm IST
Source: Financial Express
Source: Financial Express
Source: Financial Express
  • The report highlights the IPL's remarkable growth in media rights.
  • According to a report by global investment bank Houlihan Lokey, the standalone brand value of the Indian Premier League (IPL) reached $3.2 billion in 2023, marking an 80 per cent increase from $1.8 billion in 2022.

    The business enterprise value of the IPL is estimated to be $15.4 billion, also an 80 per cent increase from $8.5 billion in 2022, thanks to the recent media rights deal with Viacom18 and Disney Star.

    The report highlights the IPL's remarkable growth in media rights, with a compound annual growth rate (CAGR) of 18 per cent from 2008 to 2023.

    When comparing broadcasting fees per match with other professional leagues globally, the IPL stands out, surpassing leagues like the National Basketball Association (NBA), the English Premier League (EPL), and the Bundesliga, and coming second only to the National Football League (NFL).

    In terms of franchise rankings, the report identifies the Chennai Super Kings (CSK) as the most valuable franchise, with a value of $212 million, representing a 45 per cent year-on-year growth. CSK also secures the top position in both brand and business enterprise value rankings.

    The Royal Challengers Bangalore (RCB) follows closely behind with a brand value of $195 million, experiencing the highest incremental growth in brand value year-on-year at 103 per cent.

    The Mumbai Indians take the third spot with a brand value of $190 million, marking a 34.8 per cent increase. Kolkata Knight Riders (KKR) ranks fourth with a value of $181 million, while the Delhi Capitals claim the fifth position with a brand value of $133 million.

    Harsh Talikoti, Senior Vice President of Corporate Valuation Advisory Services at Houlihan Lokey, commented on the IPL's success, likening it to American franchise-based sports leagues such as the NFL and the NBA.

    Talikoti also noted the significant shift towards digital platforms for sports consumption, with Viacom18's focus on promoting digital viewership in India revitalizing the excitement surrounding the IPL.

    The report acknowledges the remarkable viewership numbers on Viacom18's OTT platform, JioCinema, during the last season. Additionally, Disney Star's television viewership also reached record levels, indicating the acceptance of digital and traditional platforms for IPL viewership.

    Tags
    IPL
    CSK
    CSK vs RCB
    IPL Business Model

    Comments ↓

    An Appeal...


     

    Dear Reader,

     

    As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

     

    Our business model is you and your subscription.  And in challenging times like these, we need your support now more than ever.

     

    We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

     

    Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

    Get Swarajya in your inbox.


    Magazine


    Swarajya Magazine Cover Image
    Merchandise

    Merchandise


      Politics

      Lok Sabha MP Danish Ali, Who Protested Against Mahua Moitra's Expulsion, Suspended By BSP For Indulging In 'Anti-Party Activities'

      Lok Sabha MP Danish Ali, Who Protested Against Mahua Moitra's Expulsion, Suspended By BSP For Indulging In 'Anti-Party Activities'

      Swarajya Staff
      2h

      MoS External Affairs Meenakshi Lekhi Denies Signing Lok Sabha Reply On Designating Hamas As Terror Organisation

      Swarajya Staff
      5h

      Hadiya, Woman At Centre Of Kerala Conversion Controversy, Says She Has Remarried

      Swarajya Staff
      7h

      Economy

      Enough Of Big Bang Reforms? No Major Announcements In Next Budget, "Wait Till July 2024", Says Nirmala Sitharaman

      Enough Of Big Bang Reforms? No Major Announcements In Next Budget, "Wait Till July 2024", Says Nirmala Sitharaman

      Nishtha Anushree
      2d

      ₹58,378 Crores! Govt Set To Open Taps On Additional Welfare Spending With 2024 In Mind

      Swarajya News Staff
      3d

      India Anticipated To Be Fastest Growing In Next Three Years, Set to Become Third Largest Economy By 2030: S&P

      Nishtha Anushree
      4d

      Defence

      On This Day, In 1971, Indian Navy Once Again Targeted Karachi While Airlift At Meghna Put India Ahead In The Race Towards Dhaka

      On This Day, In 1971, Indian Navy Once Again Targeted Karachi While Airlift At Meghna Put India Ahead In The Race Towards Dhaka

      Ujjwal Shrotryia
      4h

      On This Day, In 1971, Indian Military Keeps Up Pressure: With Intense Armour Clashes In Western Pakistan, While Second Naval Raid On Karachi Looms

      Ujjwal Shrotryia
      1d

      Indian Army Sets Sight On Future: Developing AI And Cybersecurity Tech; Can Now Interpret Enemy's Electronic Order Of Battle

      Swarajya Staff
      1d

      World

      After Becoming Longest-Serving President, Putin Announces Running For Election In Russia Again

      After Becoming Longest-Serving President, Putin Announces Running For Election In Russia Again

      Nishtha Anushree
      1d

      Maldives Skips Key Indian Ocean Security Meet With India And Other Neighbours, Opts For Chinese Forum Amidst Growing Tilt

      Swarajya Staff
      1d

      Azerbaijan President Accuses India And France Of Fuelling Armenia's Fire Of 'Revenge' For Loss In Nagorno-Karabakh War

      Swarajya Staff
      1d

      Culture

      From Jodhpur To Ayodhya On Bulls, Preserved Through Herbs: The Story Of Ghee To Be Used For Ram Lalla's First Aarti

      From Jodhpur To Ayodhya On Bulls, Preserved Through Herbs: The Story Of Ghee To Be Used For Ram Lalla's First Aarti

      Nishtha Anushree
      11h

      ‘Garba Of Gujarat’ Declared As Intangible Heritage By UNESCO

      Arun Kumar Das
      2d

      Gujarat's Garba Is Now In List Of UNESCO Intangible Cultural Heritage of Humanity

      Swarajya News Staff
      3d
      States

      infrastructure


      Arun Kumar Das
      1

      Indian Railways To Run 4,500 Vande Bharat Trains By 2047, Says Union Minister Scindia

      2 Mins Read
      Arun Kumar Das
      2

      Path To Prosperity: National Tourism Policy Paves The Way For Economic Boost

      1 Mins Read
      Amit Mishra
      3

      Gurugram: Haryana Government To Incorporate 'New Company' For Millennium City Metro Corridor

      2 Mins Read
      Amit Mishra
      4

      Ayodhya Airport To Be Ready By December End, Says Jyotiraditya Scindia

      2 Mins Read