Khadi Goes Global Yet Again: US Fashion Brand Patagonia Buys Khadi Denim Fabric Worth Rs 1.08 Crore

Khadi Goes Global Yet Again: US Fashion Brand Patagonia Buys Khadi Denim Fabric Worth Rs 1.08 Crore

by Arun Kumar Das - Tuesday, December 14, 2021 11:56 AM IST
Khadi Goes Global Yet Again: US Fashion Brand Patagonia Buys Khadi Denim Fabric Worth Rs 1.08 CroreAn artisan weaves traditional khadi cloth. RAKASH SINGH/AFP/Getty Images)
  • US fashion brand Patagonia chooses khadi denim fabric for its apparels.

Khadi, the symbol of sustainability and purity, has taken a big stride in the global fashion arena as the US fashion brand Patagonia chooses khadi denim for its apparels.

Patagonia, through textile major Arvind Mills, has purchased nearly 30,000 metres of handcrafted khadi denim fabric worth Rs 1.08 crore from Gujarat.

In July 2017, Khadi and Village Industries Commission (KVIC) signed an agreement with Arvind Mills Limited, Ahmadabad, to trade khadi denim products around the world.

Since then, Arvind Mills has been purchasing a large quantity of khadi denim fabric every year from KVIC-certified khadi institutions of Gujarat.

This new initiative of KVIC is not only creating extra man hours for khadi artisans of Gujarat but is also fulfilling the Prime Minister’s dream of ‘local to global’.

The purchase of khadi denim by Patagonia has created additional 1.80 lakh man hours — 27,720 man days of work for khadi artisans. The order was placed in October 2020 and the same was executed in 12 months’ time as per the schedule in October 2021.

KVIC chairman Vinai Kumar Saxena said khadi has evolved into the most fashionable and trendsetting wearable even as it retains its original values of being the most sustainable and eco-friendly fabric in the world.

“Khadi denim is the only handcrafted denim fabric in the world which has gained wide popularity in the country and abroad. Khadi denim is increasingly being used by leading fashion brands owing to the superior quality, comfort, organic and eco-friendly qualities of the fabric. Khadi denim is an apt example of ‘local to global’ as envisaged by the Prime Minister,” Saxena said.

Last year, a team from Patagonia visited Udyog Bharti, a khadi institution based in Gondal, Rajkot (Gujarat) to see the manufacturing process of khadi denim. Impressed by the manufacturing process and quality of the handcrafted khadi denim fabric, Patagonia, through Arvind Mills, placed the purchase orders for different quantities of khadi denim fabric.

Before finalising the purchases, Patagonia appointed NEST, a US-based global third-party assessor, to assess the complete process of denim production at Gondal for spinning, weaving, carding, dying, wage payments, age-verification of workers, etc, involved in the production line.

The NEST, after thorough assessment of all parameters at Udyog Bharti, stated in the certificate that “The spinning and handloom weaving operations are now eligible for the NEST Seal of Ethical Handcraft”. This is for the first time that a khadi institution in the country has been assessed and certified by an international independent assessor for meeting ethical standards in its operations.

The order is for four types of denim fabric which is made of 100 per cent cotton having width from 28-inch to 34-inch.

Arun Kumar Das is a senior journalist covering railways. He can be contacted at

Get Swarajya in your inbox everyday. Subscribe here.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Comments ↓
Get Swarajya in your inbox everyday. Subscribe here.

Latest Articles

    Artboard 4Created with Sketch.