The Congress Party is gearing up for the 2024 Lok Sabha polls with a unique strategy, as it seeks to strengthen its organizational strength.
The party has instructed its state units to collaborate with civil society organizations operating under the banner of 'Bharat Jodo Abhiyan' (BJA).
The BJA, a coalition of activists and civil society outfits, is also actively engaged in supporting the Congress's ongoing Bharat Jodo Nyay Yatra led by Rahul Gandhi.
As reported by Business Standard, Congress General Secretary K C Venugopal, in a letter addressed to state units on Monday (15 January), urged the units to respond positively to BJA teams and appoint designated point persons to facilitate effective coordination between the BJA and the party.
The collaboration aims to train workers for conducting door-to-door campaigns in "100 targeted constituencies" across 15 states.
This strategic alliance signifies the Congress's effort to tap into the support of civil society organizations to strengthen its grassroots outreach in the run-up to the upcoming Lok Sabha elections.
Meanwhile, Several allies of the Congress within the INDI bloc have either rejected the party's invitations to participate in the Bharat Jodo Nyay Yatra or conveyed their reluctance to join.
On Wednesday ( 17 January), Samajwadi Party chief Akhilesh Yadav expressed that he is "unlikely" to join the yatra during its journey through Uttar Pradesh.
Nayan Dwivedi is Staff Writer at Swarajya.
An appeal from Swarajya
At Swarajya, we rely on our readers' support through subscriptions to sustain our media platform. Unlike larger conglomerates, we are unable to relentlessly chase advertising money — our model is largely built on your patronage.
Your support has never been more crucial. We work tirelessly to deliver 10-15 high-quality articles daily, ensuring you receive insightful content from 7 AM to 10 PM.
If you believe India's story has to be articulated in a way it has never been done before without shrugging it off, become a patron (or) subscribe now for ₹̶2̶4̶0̶0̶ ₹1999 and get 12 print issues, unlimited digital access for 1 year, a special India that is Bharat T-shirt (Offer ends soon).
We are counting on you!