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Swarajya Staff
Feb 07, 2025, 01:25 PM | Updated 01:25 PM IST
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Does the Annapurna Certificate Do Justice to India’s Culinary Diversity?
Dear Reader,
India’s Annapurna Certificate program could be a game-changer—a Michelin-style global honor for authentic Indian cuisine. But is it truly showcasing the full spectrum of India’s culinary wealth?
So far, the award has overwhelmingly favored North Indian cuisine, reinforcing global stereotypes while sidelining the rich traditions of the South, East, and West.
Worse, its branding and marketing remain weak, with winners barely promoting it.
Can this program evolve into a true standard of excellence, or will it remain an underutilized opportunity?
Read Adithi Gurkar's full piece to find out.
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- Anmol N Jain