Business
Reliance And Meta Launch JioMart On WhatsApp, To Be First Ever End-To-End Shopping Experience
India Infrahub
Aug 29, 2022, 03:56 PM | Updated 03:56 PM IST
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Meta and Jio Platforms today (29 August) announced the launch of the first-ever end-to-end shopping experience on WhatsApp.
This facility allows consumers to shop from JioMart without leaving the WhatsApp chat.
According to the company, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart's entire grocery catalogue, add items to the cart, and make the payment to complete the purchase.
"The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India's digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth," the company said.
"The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people's shopping experience," it added.
"Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp, people can now buy groceries from JioMart right in a chat," Mark Zuckerberg, Founder and CEO of Meta, said.
"Our vision is to propel India as the world's leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online," Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said.
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Introducing ElectionsHQ + 50 Ground Reports Project
The 2024 elections might seem easy to guess, but there are some important questions that shouldn't be missed.
Do freebies still sway voters? Do people prioritise infrastructure when voting? How will Punjab vote?
The answers to these questions provide great insights into where we, as a country, are headed in the years to come.
Swarajya is starting a project with an aim to do 50 solid ground stories and a smart commentary service on WhatsApp, a one-of-a-kind. We'd love your support during this election season.
Click below to contribute.