Apple Registers Record Sales In India In July-September Quarter; Dethrones Chinese OnePlus From Top Spot In Premium SegmentThe Apple logo sits on a sign outside company’s Covent Garden store in London, England. Photo credit: Jack Taylor/Getty Images

United States (US) based Apple has registered record sales in India during the July-September quarter, driven by a renewed India-specific strategy adopted by the company and pent-up demand for its devices, reports Business Standard.

Apple's chief executive officer (CEO) Tim Cook attributed a part of the company's robust sales in India to the strong reception received by the launch of its online store in the nation in the July-September quarter.

Though Cook did not reveal the exact sales numbers, as per analyst firm Canalys, the company sold around 8,00,000 iPhones in the said quarter, registering double-digit growth.

Furthermore, as per Counterpoint Research, Apple also dethroned Chinese OnePlus from the top spot in the premium smartphone segment in the Indian market, despite not having launched any new iPhones in the said quarter.

This comes as the company had adopted a new India strategy about two years ago, under which the company began to bring down the prices of newer iPhone models like iPhone XR and iPhone 11 by assembling them locally and opening its online store recently.

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