As Cable And DTH Bills Rise Under New TRAI Framework, More Subscribers Consider Switching To Over The Top Platforms
As Cable And DTH Bills Rise Under New TRAI Framework, More Subscribers Consider Switching To Over The Top PlatformsYoutube and Netflix app logos on a television screen. (Photo by Chris McGrath/Getty Images)

Following the Telecom Regulatory Authority of India’s (TRAI) recent introduction of a new pricing scheme in the television broadcasting sector, cable TV and DTH subscribers are unhappy over the rise in their monthly bills and more than 80 per cent are now willing to migrate to Over the top (OTT) platforms such as Netflix, Hotstar, Amazon Prime, according to data collected by Velocity MR, reports Telecom Talk.

The data shows that 80 per cent of current cable and DTH subscribers are open to the idea of switching to an OTT service. For many customers, the amount of money they pay to their broadcasting providers has increased since they now have to choose channels on an individual basis.

The subscribers are not entirely negative in their views over the new pricing framework, with a majority of them happy with the liberty to choose what channels they prefer to watch.

MD and CEO of Velocity MR, Jasal Shah, stated, “The opinion on the new Trai rules weighs slightly more to the positive side as more than 50 per cent say that it allows them to choose the channels that they want to watch and hence the cost per channel is not an issue. But an equal majority of about 40 per cent claim that by the new regulation they get fewer channels for the same price they had paid earlier. In other words, TV subscription costs have become expensive. Close to 5 per cent are not even aware of this new regulation.”

Shah added that OTT platforms such as Netflix, Hostar, Amazon Prime might be the unintended beneficiaries of the new pricing framework, as consumers were now more willing to shift to their services seeing the increase in bills for subscriptions to traditional broadcasting.

Also Read: Now Have Full Freedom While Selecting DTH Base Packs, TRAI Directs Providers In Its Latest Order

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber