Big Leap For Indian Startup Community: Bengaluru Based Ed-Tech Startup Byju's Declared ICC's Global Partner For Three Years
Bengaluru Based Ed-Tech Startup Byju’s Declared ICC’s Global Partner For Three YearsFounder and CEO of BYJU’S learning app, Byju Raveendran(Photo by Hemant Mishra/Mint via Getty Images) 

Ed-tech unicorn Byju's has been announced as the International Cricket Council (ICC)'s global partner for three years from 2021-2023, a big leap since 2019 when the Bengaluru based company had become the official jersey partner of the Indian cricket team, reports Economic Times.

As a result of the agreement, Byju's will partner all the ICC events including the upcoming ICC Men's T20 World Cup in India and the ICC Women's Cricket World Cup in New Zealand. Byju's will also have extensive in-venue, broadcast and digital rights across all ICC events.

Byju's and ICC will also work together to deepen the engagement with fans through the creation of innovative campaigns.

ICC's chief executive Manu Sawhney shared, "We are excited to have Byju's on board as one of our global partners and look forward to having a great innings together." Meanwhile, the Bengaluru based company's founder and chief executive Byju Raveendran said, "We are excited to partner with ICC in championing world cricket."

Byju also added, "Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life.”

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber