Bengaluru-based educational technology (edtech) and online tutoring firm Byju’s is all set to become the next sponsor on the Indian Cricket Team jerseys, India Today reports.
The edtech firm will replace Chinese smartphone manufacturer Oppo from September. Oppo had won the sponsorship rights to the national cricket team jersey on a five-year term (from March 2017 to March 2022) for Rs 1,079 crores, outbidding fellow phone maker Vivo’s Rs768 crore bid.
However, Oppo wants to exit the space as it finds the sponsorship value to be “extremely high” and “unsustainable”, the TOI had reported. The Chinese company would continue to sport on the jersey when India tours West Indies from 3 August and to 2 September.
Byju’s will takeover its place on the jersey once South Africa begins their tour of India on 15 September. According to the report, the Board of Control for Cricket in India (BCCI) will not be in loss during the entire duration of the deal running till 31 March 2022.
As you are no doubt aware, Swarajya is, all in all, a reader-subscription-backed business model and in order to make sure we build a media platform with only the best interests of India at heart, we need your backing.
And in challenging times like this, we need your support now more than ever—to continue bringing you stories that are often shrugged off.
For us to invest in quality reporting and continue bringing you the right stories, it takes a lot of time and money.
Partner with us, be a patron or a subscriber. We need your support, throughout.