In a major boost for the Khadi producers and other artisans from the state of Uttar Pradesh (UP), the Walmart-owned e-commerce giant Flipkart on Thursday (3 October) joined hands with the Uttar Pradesh Khadi & Village Industries Board (UPKVIB) under a programme called 'Samarth', reports Financial Express.
Flipkart signed a Memorandum of Understanding (MoU) with the UPKVIB, under which the e-commerce company will be on boarding the artisans and handicraft makers affiliated to the UPKVIB to sell khadi and other village made products online.
Under its 'Samarth' programme, Flipkart supports weavers, handicraft makers and other artisans by incubating them and assisting them in cataloguing their products, managing their accounts, and also with critical components of the e-commerce trade like warehousing.
The move is meant to help boost the reach and awareness about khadi and other village made handicraft products, while also making them more accessible for the consumers pan-India. It should be noted that Flipkart had signed a similar MoU with the Government of Jharkhand in September.
As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.