Digital business-to-business marketplace Flipkart Wholesale on Thursday said it has expanded its operations to 12 new cities ahead of the festive season.

Flipkart Wholesale will now be operational in Ghaziabad, Faridabad, Mysuru, Chandigarh Tricity, Meerut, Agra, Jaipur, Thane-Bhiwandi-Ulhasnagar, Greater Mumbai, Vasai-Virar-Mira-Bhayanadar, Thane (Kalyan-Dombivli) and Thane (Navi Mumbai).

Expanding with the fashion category in these cities, Flipkart Wholesale said it is looking to digitally transform kiranas and micro, small and medium-sized enterprises (MSMEs) to help them grow faster, retain their customers, and improve their profitability.

"As we enter the festive season, we are excited to be scaling up our offerings across 12 cities, aiming to create more opportunities for MSMEs and Kiranas," Adarsh Menon, Senior Vice President and Head - Flipkart Wholesale, said in a statement.

"From trendy Jaipuri Kurtis to evergreen Mysuru silk saris, we aim to help small businesses embrace the digital transformation and emerge as more robust businesses," Menon added.

By this year-end, Flipkart Wholesale also plans to expand into categories such as home and kitchen, and grocery.

Flipkart Wholesale said its customers will have access to easy credit facilities in partnership with leading banks and non-banking financial companies to manage cash flow.

E-commerce platform Flipkart first announced the launch of Flipkart Wholesale's operations earlier this month.

At the time of the launch, the platform was available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)