The company had entered the dairy beverages business in December 2018 with a soft launch of its ready to drink milk product, Sunfeast Wonderz Milk in south India.
The company expects to garner a 5-10 per cent market share in the Rs 1,000 crore dairy beverages market in the very first year of operations as per ITC's chief operating officer for dairy and beverages unit, Sanjay Singal.
“Also, owing to less competition in the eastern markets, ITC will be concentrating in these markets in the foreseeable future,” added Singal.
ITC has been in an expansion mode in the beverages industry with the markets already having witnessed the launch of its fruit beverages brand B Natural under which it offers nine flavours of fruit juices in tetra packs.
Appending to its now established might in the fruit beverages segment, ITC is all set to launch vegetable juices in a month.
The company is also assessing possibilities in the water segment. Leaving no stone unturned to capture the market and expand the reach, ITC is working on plans to export its dry fruits-based dairy beverages badam milkshake to Dubai and Saudi Arabia.
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