‘Good For Wallet, Job And Environment’: BMTC Brings Out Brilliant Ad Campaign To Encourage Bus Transport In BengaluruBMTC buses. (pic via Twitter)

The Bangalore Metropolitan Transport Corporation (BMTC) has released a short video to encourage bus usage among citizens in the city.

The video compares the life of the two mains leads with the names Ramesh and Suresh who prefers using Bus transport and private vehicle respectively.

The video later showcases that Suresh, who is using his own vehicle, usually has his breakfast in a hurry, gets stuck in traffic jam, breathes polluted air and is unable to maintain a positive work-life balance. While on the other hand, Ramesh breathes clean air, reads book and is living a happy life, both at workplace and at home.

The video finally concludes with a moral of the story that bus transport is good for your wallet, good for your job and is good for the environment.

It should be noted that BMTC had in the past as well made similar videos promoting bus transport usage in the city. In November last year, Bengaluru City Police Commissioner Bhaskar Rai has issued a notification prohibiting entry of other vehicles on to the newly launched bus priority lane in Outer Ring Road (ORR) from Central Silk Board to Tin Factory (K.R. Puram).

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Advertisement