Google India On A Buttery Slope As Amul Slaps Tech Giant With Legal Notice Representative Image (Picture credits-Facebook)

Amul, the country’s biggest dairy brand has sent a legal notice to Google India, alleging that the tech giant “benefited” from Google Search ad campaigns which were being “misused to scam individuals in the name of Amul”, reports The Economic Times.

“A series of fake B2B campaigns regarding Amul parlours and distributors have started through fake websites using Google Search ads since September 2018. These miscreants have been running paid ads on Google search engines against keywords such as Amul franchisee, Amul parlour, and Amul distributor among many others.” said the legal notice sent by Gujarat Cooperative Milk Marketing Federation (GCMMF) that owns Amul.

The notice alleged that these scam artists and organisations have “malicious intents of exploiting individuals across India with fake promises of business opportunities with Amul” only to loot them. Google India is “accountable for misuse of their platform and earning revenues through the ads”, said the notice. Google Ads platform is “allowing such miscreants to use its paid promotion services repeatedly without any background checks and in the process earning revenues from the click-based ads on their page”, it mentioned.

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