Google Likely To Invest In Bengaluru Based Startup ShareChat As TikTok Rival Looks To Raise $200 MillionGoogle CEO Sundar Pichai (Justin Sullivan/Getty Images)

United States (US) based technology behemoth Google is in active talks with Bengaluru based vernacular social media firm ShareChat, reports Economic Times.

ShareChat is looking to raise $150-200 million as it plans on aggressive expansion to fuel growth in the changed operating ecosystem where its Chinese counterparts and primary rivals TikTok and Helo applications have been banned by the government from operating in Indian markets.

While ShareChat previously competed with Chinese technology giant ByteDance owned Helo application, merely days after the ban was imposed on TikTok, the company launched a new short-video platform called 'Moj' as an alternative to it. It should be noted that TikTok is also owned by ByteDance.

Meanwhile, it should be noted that development about Sundar Pichai-led Google comes just days after it had been reported that Satya Nadella-led Microsoft Inc had held discussions for potential investment into ShareChat.

Since the ban on TikTok's operations in India, a stream of alternative short-video sharing social media platforms have spurt out in the country, that have witnessed exponential growth. Some of them being Chingari, Roposo, TakaTak et cetera.

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