As per an eMarketer report, India is the second-largest market for messaging apps and is the fastest-growing market for mobile messaging apps. Chat app users are expected to grow by over 24 per cent this year.
The report predicts that by 2020 there will be more than 230 million mobile messaging app users in India.
Globally, the report foresees that in the next three years, more than one-quarter of the world’s population will be using mobile messaging apps.
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