Insta
‘INForIndia’: Micromax Looking To Make A Comeback In Smartphones Arena With New Sub-Brand ‘IN’
Swarajya Staff
Oct 16, 2020, 07:48 PM | Updated 07:48 PM IST
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Micromax was the second-largest smartphone maker in India in 2014. However, the prospects of indigenous companies in this sector dwindled since 2016 as they fell behind in producing 4G smartphones at affordable rates. Micromax’s prominence in the market suffered as the Chinese brands took the centre-stage.
Now, the Rahul Sharma-founded company is trying to make its comeback in the Indian smartphone arena with its “In” range of smartphones, Money Control reports. The details and features of Micromax’s new release are unknown so far. However, Sharma took to Twitter to brief the public about his organisation’s return to the market and their intention of competing with their Chinese counterparts.
We're #INForIndia with #INMobiles! What about you? #IndiaKeLiye #BigAnnouncement #MicromaxIsBack #AatmanirbharBharat pic.twitter.com/eridOF5MdQ
— Micromax India (@Micromax__India) October 16, 2020
The entrepreneur criticised the actions of the People Liberation Army (PLA) at the border and looked to sail in Prime Minister Narendra Modi’s vision of ‘Aatmanirbhar Bharat’. Micromax has also pledged to invest Rs 500 crore in expanding local manufacturing and research and development (R&D) operations for this purpose.
Speaking on the central government’s Production Linked Incentive Scheme (PLI), Sharma stated, “The new PLI scheme balances out foreign and Indian players. The support of 6 percent is big and with the government support, we will be able to fight Chinese brands fiercely on the pricing front.”
Save & read from anywhere!
Bookmark stories for easy access on any device or the Swarajya app.
Introducing ElectionsHQ + 50 Ground Reports Project
The 2024 elections might seem easy to guess, but there are some important questions that shouldn't be missed.
Do freebies still sway voters? Do people prioritise infrastructure when voting? How will Punjab vote?
The answers to these questions provide great insights into where we, as a country, are headed in the years to come.
Swarajya is starting a project with an aim to do 50 solid ground stories and a smart commentary service on WhatsApp, a one-of-a-kind. We'd love your support during this election season.
Click below to contribute.