Tata Sky and Airtel Digital TV have started offering free sports channels for all their subscribers, Telecom Talk has reported.
This would be especially beneficial for cricket enthusiasts who would want to enjoy the ongoing IPL season.
As per the report, Tata Sky is offering Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, and Start Sports 1 Bangla channels for free from 23 March to 19 May.
This decision is mainly aimed at expanding the regional footprint of the sports channels which are now available in a variety of local languages.
This will be more than enough for the IPL fans as the tournament would be over on 5 May this year.
Airtel Digital TV on the other hand initially offered two complementary channels for cricket lovers in the form of Star Sports 1 and Star Sports 1 Hindi. The DTH provider later added that Star Sports 1, Star Sports 1 HD, Star, Sports 1 Hindi, Star Sports 1 Hindi HD, Star Sports 1 Telugu, Star Sports 1 Tamil, Star, Sports 1 Kannada and Star Sports 1 Bangla would be provided free for existing users.