As soon as Coca-Cola Co. announced that they are interested in entering the cannabis drinks market, the stocks of Aurora Cannabis Inc. went higher. Coca-Cola is informed to be interested in drinks infused with cannabidiol (CBD), according to a news report written by The Indian Express. CBD is a non-psychoactive ingredient in marijuana that cures pain but does not get a person high.
Aurora Cannabis is owned by a Canadian marijuana producer. Their shares shot up by 23 per cent on Monday, September 17. Just last month, Constellation Brands Inc., which produces the famous Corona beer announced that it will be investing USD 3.8 billion to increase the stakes in Canopy Growth Corp., a Canadian marijuana producer with a value over USD 10 billion.
CBD drinks will ease the pain, inflammation and cramping. It is generally used for medical purposes.
At the national level, marijuana still remains illegal. Many states have opted to legalise it though. CBD has the medicinal properties to treat many illnesses ranging from chronic pain, anxiety to epilepsy.
Is the market ready for cannabis drinks? Time will tell.
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